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| Location: |
OC One Stop Center, Coastline Community College, 125 Technology Drive West, Suite 200, Irvine CA 92618
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| Dates & Times: |
June 18 - 6:00 p.m. to 9:00 p.m.
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| Cost: |
$50
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More Info:
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The Internet is now a vital part of every business. Yet, many are unsure how to use the Internet to effectively market and grow their businesses. Learn the do's and don'ts of a sound Internet marketing strategy. Learn about costs, resource allocation, and return-on-investment when dealing with a business Web site, e-mail, and e-commerce in addition to the daily pressures of managing a business. See how to put it all together into an Internet marketing plan. This workshop is designed for entrepreneurs that want to expand their business with an effective internet presence.
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| Location: |
Mission Viejo City Hall, Saddleback Rm, 200 Civic Center, Mission Viejo, CA 92691
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| Dates & Times: |
Sept 30, 2008, 06:00 PM - 09:00 PM
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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Get the most from your website. This workshop will help you to maximize the return on your internet investment. You need to attract visitors to your website. But, your website should also do more than generate visitors; it should help to achieve your business objectives including revenue, profit, market share, and customer loyalty. We will demystify the technical jargon of “internet design, development and marketing” in order to help you increase your website traffic, as well as how to convert these visitors to some desired action, all while managing the costs of maintaining your site.
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| Location: |
Chapman University, Beckman Hall - 1st floor, Orange, CA
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| Dates & Times: |
April 18th 1:00 p.m. to 4:00 p.m.
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| Cost: |
$40 at the door; $30 pre-register online (no cost for Chapman students and faculty with presentation of current University ID)
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More Info:
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The Internet has become part of our lives, both personal and business. Yet, many are unsure how to use the Internet to effectively market and grow their businesses. Learn the do's and don'ts when forming your internet marketing strategy. Learn about costs, resource allocation, and return-on-investment when dealing with a business Web site, e-mail, and e-commerce in addition to the daily pressures of managing a business. See how to put it all together into an internet marketing plan. This workshop is designed for those that want to develop their skills in web site basics and the world of e-commerce.
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| Location: |
National University, 3390 Harbor Blvd, Costa Mesa
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| Dates & Times: |
September 23rd - 9:00 a.m. to 12:00 noon
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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This course is designed to help you use the internet as an efficient and effective MARKETING TOOL and understand why you should design your website based on what you want your website to do (transmit information, sell stuff, etc.). The most important aspects of this course are how to best optimize your website so that your customers can find you and how to use Social Networks (Facebook, MySpace, etc) to help you find, communicate with, and sell to your intended customers. We will teach you how to build a website that works for you.
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| Location: |
Fullerton Public Library, Osborne Auditorium, 353 West Commonwealth Ave., Fullerton, CA 92832
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| Dates & Times: |
Sept 11, 2008, 06:00 PM - 09:00 PM
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| Cost: |
No Cost
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More Info:
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This course is designed to help you use the internet as an efficient and effective MARKETING TOOL and understand why you should design your website based on what you want your website to do (transmit information, sell stuff, etc.). The most important aspects of this course are how to best optimize your website so that your customers can find you and how to use Social Networks (Facebook, MySpace, etc) to help you find, communicate with, and sell to your intended customers. We will teach you how to build a website that works for you.
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| Location: |
National University, 3390 Harbor Blvd, Costa Mesa
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| Dates & Times: |
August 26th - 9:00 a.m. to 12:00 noon
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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The Internet has become part of our lives, both personal and business. Yet, many are unsure how to use the Internet to effectively market and grow their businesses. Learn the do's and don'ts when forming your internet marketing strategy. Learn about costs, resource allocation, and return-on-investment when dealing with a business Web site, e-mail, and e-commerce in addition to the daily pressures of managing a business. See how to put it all together into an internet marketing plan. This workshop is designed for those that want to develop their skills in web site basics and the world of e-commerce.
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| Location: |
Riverside Public Library, 3581 Mission Inn Ave., Riverside, CA 92501 951-826-5201
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| Dates & Times: |
Sept. 17, 2008 6:00 p.m. to 8:30 p.m.
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| Cost: |
No Cost
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More Info:
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This course is designed to help you use the internet as an efficient and effective MARKETING TOOL and understand why you should design your website based on what you want your website to do (transmit information, sell stuff, etc.). The most important aspects of this course are how to best optimize your website so that your customers can find you and how to use Social Networks (Facebook, MySpace, etc) to help you find, communicate with, and sell to your intended customers. We will teach you how to build a website that works for you.
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| Location: |
Orange County Public Library – Westminster Branch, Community Room, 8180 13th St. , Westminster, CA 92683 (Library info desk: 714-893-5057)
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| Dates & Times: |
July 22nd - 6:00 p.m. to 9:00 p.m.
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| Cost: |
No cost
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More Info:
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The Internet has become part of our lives, both personal and business. Yet, many are unsure how to use the Internet to effectively market and grow their businesses. Learn the do's and don'ts when forming your internet marketing strategy. Learn about costs, resource allocation, and return-on-investment when dealing with a business Web site, e-mail, and e-commerce in addition to the daily pressures of managing a business. See how to put it all together into an internet marketing plan. This workshop is designed for those that want to develop their skills in web site basics and the world of e-commerce.
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| Location: |
National University, 3390 Harbor Blvd, Costa Mesa
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| Dates & Times: |
September 9th - 9:00 a.m. to 12:00 noon
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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In this workshop you will learn how to identify your target audience and move it through the six steps of the “purchase process” -- from “awareness” to “buy”. You will learn how to implement the two critical ways to grow your business. You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”
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| Location: |
National University, 3390 Harbor Blvd, Costa Mesa
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| Dates & Times: |
August 5, 2008 or September 9, 2008, 9:00 a.m. to 12:00 noon
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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Learn how to identify and attract customers by finding their real wants & needs. Find our how to get your message in front of that target customer. Determine why they should buy from you, and how to make them keep coming back. We will look at various tools for creating awareness, reasons to consider your product or service, incentives to buy, and making them repeat. Develop your entrepreneurial creative skills and apply them to making more happy customers!
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| Location: |
National University, 3390 Harbor Blvd, Costa Mesa
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| Dates & Times: |
June 24th - 9:00 a.m. to 12:00 noon
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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Learn how to identify and attract customers by finding their real wants & needs. Find our how to get your message in front of that target customer. Determine why they should buy from you, and how to make them keep coming back. We will look at various tools for creating awareness, reasons to consider your product or service, incentives to buy, and making them repeat. Develop your entrepreneurial creative skills and apply them to making more happy customers!
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| Location: |
Fullerton Public Library, Osborne Auditorium, 353 West Commonwealth Ave. , Fullerton , CA 92832 (library info desk: 714-738-6327)
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| Dates & Times: |
July, 10 - 6:00 p.m. to 9:00 p.m.
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| Cost: |
No cost
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More Info:
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A Workshop designed to help you develop the key tools you need to market and promote your product or service. You will learn how to clearly identify your specific target market and create a compelling competitive advantage. Then we will review how to use all of the tools in the marketing toolbox to generate awareness, consideration and preference for your offering, as well as how to create incentives for new and repeat customers. This workshop is a must for any entrepreneur that is interested in getting and keeping customers!
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| Location: |
Chapman University (Beckman Hall, 1st Floor, George L. Argyros School of Business and Economics), One University Dr., Orange, CA 92866
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| Dates & Times: |
Sept 19, 2008, 01:00 PM - 04:00 PM
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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A Workshop designed to help you develop the key tools you need to market and promote your product or service. You will learn how to clearly identify your specific target market and create a compelling competitive advantage. Then we will review how to use all of the tools in the marketing toolbox to generate awareness, consideration and preference for your offering, as well as how to create incentives for new and repeat customers. This workshop is a must for any entrepreneur that is interested in getting and keeping customers!
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| Location: |
Orange County Public Library – Westminster Branch, Community Room, 8180 13th St. , Westminster , CA 92683 (Library info desk: 714-893-5057)
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| Dates & Times: |
March 18th - 6:00 p.m. to 9:00 p.m.
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| Cost: |
No cost - underwritten by a sponsor
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More Info:
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In this workshop you will learn how to identify your target audience and move it through the six steps of the “purchase process” -- from “awareness” to “buy”. You will learn how to implement the two critical ways to grow your business. You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”
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| Location: |
May 21st - 6:00 p.m. to 9:00 p.m.
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| Dates & Times: |
Buena Park Public Library, Board Room, 2nd Floor, 7150 La Palma Ave., Buena Park, CA 90620 (714-826-4100)
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| Cost: |
No Charge
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More Info:
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In this workshop you will learn how to identify your target audience and move it through the six steps of the “purchase process” -- from “awareness” to “buy”. You will learn how to implement the two critical ways to grow your business. You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”
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| Location: |
Mission Viejo City Hall, Saddleback Rm, 200 Civic Center, Mission Viejo, CA 92691
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| Dates & Times: |
August 12th - 6:00 p.m. to 9:00 p.m.
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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In this workshop you will learn how to identify your target audience and move it through the six steps of the “purchase process” -- from “awareness” to “buy”. You will learn how to implement the two critical ways to grow your business. You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”
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| Location: |
Orange County Public Library – San Juan Capistrano Branch, La Sala Auditorium, 31495 El Camino Real, San Juan Capistrano, CA, 92675 (Info: Laura Stokes, City of SJC 949-443-6313)
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| Dates & Times: |
May 7th - 5:30 p.m. to 8:30 p.m.
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| Cost: |
No Cost
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More Info:
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In this workshop you will learn how to identify your target audience and move it through the six steps of the “purchase process” -- from “awareness” to “buy”. You will learn how to implement the two critical ways to grow your business. You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”
Tom Patty of SCORE presents this workshop. Tom learned marketing from clients like Steve Jobs, founder of Apple Computer, Phil Knight founder of Nike, Inc, and Steve Reinemund, CEO of PepsiCo Worldwide.
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| Location: |
Orange County Public Library – Westminster Branch, Community Room, 8180 13th St. , Westminster , CA 92683 (Library info desk: 714-893-5057)
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| Dates & Times: |
September 23rd - 6:00 p.m. to 9:00 p.m.
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| Cost: |
No cost
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More Info:
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This workshop is a primer emphasizing that most aspects of marketing and sales are common to both the retailer and wholesaler and are mirror images relative to both businesses.
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| Location: |
National University, 3390 Harbor Blvd, Costa Mesa
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| Dates & Times: |
August 19th - 9:00 a.m. to 12:00 noon
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| Cost: |
$30 pre-register online; $40 at the door (cash or check only)
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More Info:
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Sales is a skill that can be learned and improved to maximize revenues. It’s about more than just getting to the decision-maker – it’s about how you present yourself, your product and your ideas. What do you say first? Hint: it’s not “How are you?” How do you get their attention? How do you handle their objections? This workshop will teach you these answers and more. After this workshop, you will know what it takes to make a sale. Learn the tricks of how to create the right impression and what to say for maximum impact. Understand the signs that a customer is ready to buy and when they’re not. With this workshop, you can make the most out of each sales opportunity.
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| Location: |
Heritage Park Regional Branch – Orange County Public Library,14361 Yale Avenue, Irvine, CA 92604
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| Dates & Times: |
August 5, 2008 - 6:00 pm to 9:00 pm
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| Cost: |
No Cost
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More Info:
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Sales is a skill that can be learned and improved to maximize revenues. It’s about more than just getting to the decision-maker – it’s about how you present yourself, your product and your ideas. What do you say first? Hint: it’s not “How are you?” How do you get their attention? How do you handle their objections? This workshop will teach you these answers and more. After this workshop, you will know what it takes to make a sale. Learn the tricks of how to create the right impression and what to say for maximum impact. Understand the signs that a customer is ready to buy and when they’re not. With this workshop, you can make the most out of each sales opportunity.
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| Location: |
Orange County Public Library – San Juan Capistrano Branch, La Sala Auditorium, 31495 El Camino Real, San Juan Capistrano, CA, 92675 (Info: Laura Stokes, City of SJC 949-443-6313)
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| Dates & Times: |
June 11 - 5:30 p.m. to 8:30 p.m.
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| Cost: |
No Charge
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More Info:
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Sales is a skill that can be learned and improved to maximize revenues. It’s about more than just getting to the decision-maker – it’s about how you present yourself, your product and your ideas. What do you say first? Hint: it’s not “How are you?” How do you get their attention? How do you handle their objections? This workshop will teach you these answers and more. After this workshop, you will know what it takes to make a sale. Learn the tricks of how to create the right impression and what to say for maximum impact. Understand the signs that a customer is ready to buy and when they’re not. With this workshop, you can make the most out of each sales opportunity.
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| Location: |
Yorba Linda Public Library, 18181 Imperial Highway,Yorba Linda, CA 92886
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| Dates & Times: |
July 21st - 7:00 p.m. to 9:00 p.m.
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| Cost: |
No cost
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More Info:
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Sales is a skill that can be learned and improved to maximize revenues. It’s about more than just getting to the decision-maker – it’s about how you present yourself, your product and your ideas. What do you say first? Hint: it’s not “How are you?” How do you get their attention? How do you handle their objections? This workshop will teach you these answers and more. After this workshop, you will know what it takes to make a sale. Learn the tricks of how to create the right impression and what to say for maximum impact. Understand the signs that a customer is ready to buy and when they’re not. With this workshop, you can make the most out of each sales opportunity.
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| Location: |
Yorba Linda Public Library, 18181 Imperial Highway,Yorba Linda, CA 92886
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| Dates & Times: |
Sept. 4, 2008, 7 p.m. to 9 p.m.
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| Cost: |
No Cost
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More Info:
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The Internet has become part of our lives, both personal and business. Yet, many are unsure how to use the Internet to effectively market and grow their businesses. Learn the do's and don'ts when forming your internet marketing strategy. Learn about costs, resource allocation, and return-on-investment when dealing with a business Web site, e-mail, and e-commerce in addition to the daily pressures of managing a business. See how to put it all together into an internet marketing plan. This workshop is designed for those that want to develop their skills in web site basics and the world of e-commerce.
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