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Simple Strategies For Event Marketing & Creating An Email Newsletter
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
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Date & Time:March 13 2014, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
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Are you having an event? Make it easy on you and your invitees! Learn best practices in Event Marketing while we show you how to create an event home web page and online registration. See how easy it is to set up, customize and manage your event online. We will also cover how to effectively create emails, not only for your events, but for your business too! Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business.

This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

• What is permission-based email marketing and becoming a trusted sender
• Building an Email list
• Increasing deliverability and open rates
• Writing good subject lines and content - getting readers to take action
• Tracking results and what to do with this information
• Using email and social media marketing together to achieve goals

Nick Cavarra presents this workshop. Nick is an Authorized Local Expert for Constant Contact and owner of Social Punch Marketing, a full service marketing firm. Nick has over 25 years of experience in Marketing and Entertainment. After graduating University of Southern California in Theater. He spent 12 years in New York starring in 3 Broadway Musicals, producing 2 off-broadway shows and then moving into marketing and advertising. Nick has developed advertising campaigns to improve children's education and nutrition; emergency preparedness; campaigns to discourage bullying and gang violence, as well as social media campaigns for education leaders and CEOs. He has presented hundreds of “how to” seminars on engagement marketing, social media and mobile marketing.

(Registration/Check-in 5:30 to 6:00 PM)
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