Marketing and Sales   Schedules are subject to change without notice. Please check here frequently for updates. For a complete list of workshops offered, please check the Workshop Calendar. To view only one workshop title, please select from the following list: View All Titles in this Category Align Social Media and Internet Marketing To Drive Business Objectives Hot Topics in Internet Marketing How to Prepare a Winning Marketing Plan Marketing & Sales: Retail & Wholesale Perspectives Marketing: How to Get and Keep More Customers Selling Techniques That Work     August   Marketing:     How to Get and Keep More Customers Location: San Juan Capistrano Regional Branch - OC Public Library 31495 El Camino Real, La Sala Room, San Juan Capistrano 92675 Click here to view map Date & Time: August 10 2010, Tuesday, from 5:30 PM to 8:30 PM Cost: No Cost More Info: In this workshop you will learn how to identify your target audience and move it through the six steps of the “purchase process” -- from “awareness” to “buy”. You will learn how to implement the two critical ways to grow your business. You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”   Marketing & Sales:     Retail & Wholesale Perspectives Location: National University 3390 Harbor Blvd, Costa Mesa 92626 Click here to view map Date & Time: August 17 2010, Tuesday, from 9:00 AM to Noon Cost: $30 pre-register online; $40 at the door (cash or check only) More Info: So you want to get your product sold through major retailers and wholesalers? We'll show you how they think and how you need to position your product for maximum appeal to the "buyers". This workshop is a primer emphasizing that most aspects of marketing and sales are common to both the retailer and wholesaler and are mirror images relative to both businesses.   How to Prepare a Winning Marketing Plan Location: Edison Rosemead 2244 Walnut Grove Avenue, Rosemead 91770 Click here to view map Date & Time: August 18 2010, Wednesday, from 5:30 PM to 9:30 PM Cost: No Cost. Dinner Provided. More Info: Southern California Edison is proud to present our new 2010 Business Edge Workshop Series. Please share this learning opportunity with your business associates and network. Topic: How to Prepare a Winning Marketing Plan Presented by Ventura County SCORE Seating is Limited. To register, call Sally Virgen at 626-302-8883 or via email at sally.virgen@sce.com   Selling Techniques That Work Location: Fountain Valley Library 17635 Los Alamos, Fountain Valley 92708 Click here to view map Date & Time: August 24 2010, Tuesday, from 6:00 PM to 9:00 PM Cost: No Cost More Info: Sales is a skill that can be learned and improved to maximize revenues. It’s about more than just getting to the decision-maker – it’s about how you present yourself, your product and your ideas. What do you say first? Hint: it’s not “How are you?” How do you get their attention? How do you handle their objections? This workshop will teach you these answers and more. After this workshop, you will know what it takes to make a sale. Learn the tricks of how to create the right impression and what to say for maximum impact. Understand the signs that a customer is ready to buy and when they’re not. With this workshop, you can make the most out of each sales opportunity.   Hot Topics in Internet Marketing Location: Newport Beach Public Library 1000 Avocado Avenue, Newport Beach 92660 Click here to view map Date & Time: August 25 2010, Wednesday, from 5:30 PM to 8:30 PM Cost: No Cost More Info: This workshop is hosted by Bob Bradley, who has presented over 50 Internet Marketing workshops for SCORE. Three presenters and three topics. Sign up early! Google Analytics: Like to know where your website visitors come from, how long they stay and what they do? Want to know the keywords they used to get there? Hear about these and other attributes provided by the free program, Google Analytics. Know the who, what, when and how of your website. Internet Law: Own your domain name? Blog or say things without consequences? Use an image on your site? The law has never been excluded from the internet, but it takes time for the law to catch up to new segments of society. Learn how the law and the internet are now intersecting. A must for all internet marketers. Social Media and Networking: What's the buzz about? Blogging, Facebook, Twitter, and now Four Square. Is it for you? How do you fit it into what you do? Find out if Social Media can work for your business and how to fit it into your business model.   How to Prepare a Winning Marketing Plan Location: Hotel Huntington Beach 7667 Center Avenue, Huntington Beach 92647 Click here to view map Date & Time: August 25 2010, Wednesday, from 5:30 PM to 9:30 PM Cost: No Cost. Dinner Provided. More Info: Southern California Edison is proud to present our new 2010 Business Edge Workshop Series. Please share this learning opportunity with your business associates and network. Topic: How to Prepare a Winning Marketing Plan Presented by Ventura County SCORE Seating is Limited. To register, call Sally Virgen at 626-302-8883 or via email at sally.virgen@sce.com         September   How to Prepare a Winning Marketing Plan Location: Doubletree Hotel Ontario 222 N. Vineyard Avenue, Ontario 91764 Click here to view map Date & Time: September 1 2010, Wednesday, from 5:30 PM to 9:30 PM Cost: No Cost. Dinner Provided. More Info: Southern California Edison is proud to present our new 2010 Business Edge Workshop Series. Please share this learning opportunity with your business associates and network. Topic: How to Prepare a Winning Marketing Plan Presented by Ventura County SCORE Seating is Limited. To register, call Sally Virgen at 626-302-8883 or via email at sally.virgen@sce.com   Selling Techniques That Work Location: Mission Viejo City Hall 200 Civic Center, Saddleback Room, Mission Viejo 92691 Click here to view map Date & Time: September 28 2010, Tuesday, from 6:00 PM to 9:00 PM Cost: $30 pre-register online; $40 at the door (cash or check only) More Info: Sales is a skill that can be learned and improved to maximize revenues. It’s about more than just getting to the decision-maker – it’s about how you present yourself, your product and your ideas. What do you say first? Hint: it’s not “How are you?” How do you get their attention? How do you handle their objections? This workshop will teach you these answers and more. After this workshop, you will know what it takes to make a sale. Learn the tricks of how to create the right impression and what to say for maximum impact. Understand the signs that a customer is ready to buy and when they’re not. With this workshop, you can make the most out of each sales opportunity.   Align Social Media and Internet Marketing To Drive Business Objectives Location: Garden Grove Community Center 11300 Stanford Ave., Garden Grove 92840 Click here to view map Date & Time: September 29 2010, Wednesday, from 6:00 PM to 9:00 PM Cost: No Cost More Info: This workshop is a fast paced, information rich program discussing how to leverage internet commerce, social media and digital marketing. It covers key elements of a strong on-line presence to support your overall business objective and to drive and convert traffic into transactions. Build a consistent multi-channel brand, utilizing search engine optimization, affiliate marketing and social networking. Some other topics include: What strategy to implement for search engines, keywords and internet advertising? What the acronyms SEO, CTR, PPC, CPM mean to my business? How can social networking (e.g. Twitter, FaceBook) and Web 2.0 tools (e.g. Blogs, Podcasts) help my business? What are some social media best practices? How do I measure the success of my internet marketing?         October   Selling Techniques That Work Location: Fullerton Public Library-Hunt Branch 201 S. Basque Ave., Fullerton 92833 Click here to view map Date & Time: October 14 2010, Thursday, from 6:00 PM to 9:00 PM Cost: No Cost More Info: Sales is a skill that can be learned and improved to maximize revenues. It’s about more than just getting to the decision-maker – it’s about how you present yourself, your product and your ideas. What do you say first? Hint: it’s not “How are you?” How do you get their attention? How do you handle their objections? This workshop will teach you these answers and more. After this workshop, you will know what it takes to make a sale. Learn the tricks of how to create the right impression and what to say for maximum impact. Understand the signs that a customer is ready to buy and when they’re not. With this workshop, you can make the most out of each sales opportunity.   Marketing & Sales:     Retail & Wholesale Perspectives Location: Los Alamitos Branch - OC Public Library 12700 Montecito, Seal Beach 90740 Click here to view map Date & Time: October 20 2010, Wednesday, from 6:00 PM to 9:00 PM Cost: No Cost More Info: So you want to get your product sold through major retailers and wholesalers? We'll show you how they think and how you need to position your product for maximum appeal to the "buyers". This workshop is a primer emphasizing that most aspects of marketing and sales are common to both the retailer and wholesaler and are mirror images relative to both businesses.